Ulf Norinder: the larger-than-life privateer

The hirsute, flamboyant Swede Ulf Norinder was the kind of eccentric who was drawn to motor racing

Norinder and Jo Bonnier’s ’69 Daytona 24 Hours T70 sported Swedish shades

Norinder and Jo Bonnier’s ’69 Daytona 24 Hours T70 sported Swedish shades

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August 4, 2025

Born into wealth, Ulf Norinder, right, raced a Maserati 200S and Porsche 718 in his twenties when he befriended compatriot Jo Bonnier. In the 1960s, despite his size, he campaigned a Lotus 22 Formula Junior, then acquired Ferrari 250 GTO chassis 3445GT, which he painted in Sweden’s blue and yellow for a 1964 campaign that included a remarkable ninth at the Targa Florio.

By 1969, Norinder had the taste for Lolas. He bought and raced a T142 Formula 5000 – a single-seater big enough to suit him – and T70 SL76/141. Norinder shared the T70 with Bonnier at the Daytona 24 Hours. But while it marked the T70’s finest day thanks to Mark Donohue and Chuck Parsons in Roger Penske’s version, SL76/141 was part of the race’s infamous high rate of attrition, retiring with accident damage after the promise of qualifying fifth.

1956-08-26_Kanonloppet_Ferrari_500_0580MD_Norinder

Undeterred, Norinder pressed on to the Sebring 12 Hours where the T70 carried its Valvoline livery, only for a radius arm mounting to fail. Further outings in Europe included world championship rounds at Brands Hatch and Monza, but by the latter Norinder had painted over the blue stripe following a split with Valvoline.

Norinder contracted cancer and died in Monaco in 1978, aged just 44.

Damien Smith

Damien spent two spells as editor of Motor Sport – at nine issues, his first was short. The second was longer, rejoining in 2007 until 2016. Between he spent two years as editor-in-chief of Autosport, a magazine he first joined in 1996. During his time on the weekly, Damien covered everything from club racing to Formula 1, via Formula 3000 and sports car racing.

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