Gilles Villeneuve had barely been heard of on the international stage when McLaren entered him in a third car for the 1977 British Grand Prix. ‘Who?’ was not an uncommon reaction even to racing enthusiasts.
But if they were close followers of American single-seater racing, they’d have known all about him. He’d recently made his first ripples on the international stage when he beat the visiting F1 stars James Hunt, Vittorio Brambilla and Alan Jones as they took part in the 1976 Trois Rivieres Formula Atlantic race.
This was Villeneuve’s home territory, the track on which the former skidoo racing champion had forged his local reputation in cars. He was already crowned Atlantic champion when he showed Hunt et al his dust at Trois Rivieres.
This was an end-of-season non-championship invitation event to raise the profile of the series, and a budget was allocated for selected F1 drivers to compete. Hunt – on the verge of winning that year’s world championship – was paid $10,000.
History doesn’t record the fees paid to Jones and Brambilla, neither of whom enjoyed anything like Hunt’s profile at that time, but Villeneuve was paying for his seat by way of his sponsors.
He’d won eight of the series’ 12 races that year on venues spread between the USA and Canada– against some pretty tough competition including Bobby Rahal and Price Cobb.
But it wasn’t just his winning of them; it was the sensational style too, the incredible car control. Hunt had been assigned a place in the same Ecurie Canada team as Villeneuve by the race organisers. He was assigned a brand-new chassis and was somewhat taken aback at how much quicker Villeneuve’s times were than his own.
Villeneuve in fact was nursing a serious handling problem from a bent chassis and when he later tested Hunt’s newer car, was much quicker. Nonetheless, Villeneuve set pole by 0.4sec, and was over 0.8sec quicker than Hunt despite the bent chassis. Villeneuve won the race going away, with Jones second and Hunt third.