John Hogan was the man who oversaw Marlboro’s involvement with Formula 1 for 30 years, controlling the money that bankrolled McLaren and Ferrari; James Hunt and Ayrton Senna. He counts both Ron Dennis and Bernie Ecclestone as friends, and has an enviable contact list.
He acts as a consultant to the marketing agency, CSM Sports and Entertainment, where we joined him to look back at his remarkable career.
Hogan explains how he came to manage the lucrative sponsorship budget and his close involvement with Formula 1, including why McLaren didn’t sign Gilles Villeneuve, and why the team picked James Hunt over Jacky Ickx.
He tells the story of how Ron Dennis took control of the team and then lost Marlboro backing; offer his thoughts on the future of F1 sponsorship and much much more.
Click above to watch the video of the podcast, or scroll down for the audio version.
